In the following paper, Clifford Asness and Aaron Brown demonstrate that (1) "Pulling the goalie [in hockey] is a sound strategic move, but waiting until there is one minute left to play is not" (2) Although evidence-based strategies are often avoided for decades, "it is possible to surmount the social and behavioral factors that too often sabotage optimal risk taking."
At Slingshot Memphis, we have zero interest in following the herd. Rather, we seek optimal levels of risk in order to facilitate more justice for our under-resourced neighbors.
According to Asness and Brown, "Only recently have hockey coaches begun to pull goalies earlier, and it’s still nowhere near early enough." In the fight against poverty, we cannot afford such a delay.